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《Editorial Friend》 2017-05
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Ecological Structure Changes of Media Industry in the “Internet+” Era

ZHANG Hong-fei;Li Ning;School of Journalism and Communication, Guangxi University;  
In the great wave of the transformation and reconstruction to the traditional industries caused by the Internet, the media industry has been the first to bear the brunt. With the subversion and reconstitution, the ecological structure of media industry also has been deeply changed. This paper makes a review of the characteristics and disadvantages of the structure of media industry in the pre "Internet+" era,and focuses on analyzing three main aspects of the change of the ecological structure of media industry in "Internet+" era: the media convergence evolution with inwardly collapsed industry, the pan-media evolution with outwardly collapsed industry and the ecological evolution with recombined industry after breakdown. Based on the three changes, this paper also makes analysis and forecast of the ecological evolution of the whole media industry.
【CateGory Index】: G206-F
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