Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Editorial Friend》 2017-08
Add to Favorite Get Latest Update

Research on the Acquisition and Application of User Data in Publishing Industry against the Background of Big Data

ZHANG Bo;LEI Jin;College of Communication and Art Design, University of Shanghai for Science and Technology;  
With the arrival of big data era, the publishing industry begins to attach importance to the ownership data assets, especially the acquisition and use of user data. However, there are most researches concerned with publishing source data on publishing data, and less research concerned with publishing user data. Firstly, this paper redefines the scope of publishing industry users under the background of big data era. Then, it analyzes the user data of the publishing industry from four aspects: composition, characteristics, acquisition and application. At last, it puts forward some suggestions on how to make reasonable use of user data and tap the user's potential value in big data era.
【Fund】: 国家社会科学基金项目“数据资产视角下出版大数据的构建与应用模式研究”(16BXW031)
【CateGory Index】: G230.7
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved