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《Editorial Friend》 2017-12
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WeChat Public Platform: A Study on “Self-Publishing” New Platform from the Angle of the Internet Centric Model

ZHANG Yang;School of Journalism and Communication, Renmin University of China;  
New media technology has given individuals more opportunities to rival publishers, so "disintermediation" is becoming an inevitable new publishing trend. With the development of media technology, "self-publishing", as a new kind of publishing force, has experienced the evolution of forms and features. We Chat public platform never stops to innovate and progress with the advances in mobile network and mobile terminal technology, which highlights its strengths and potentials of being a "self-publishing" platform in terms of users, technology, content, marketing, and profitability. Meanwhile, there exist some problems inevitably. Nevertheless, "self-publishing" has a strong impact on the traditional way of publishing and challenged its elitism, old way of management and ecological environment. Reflecting on the "self-publishing" platform, including We Chat public platform from the perspective of the Internet centric model, those problems in traditional framework can be solved smoothly.
【CateGory Index】: G230.7
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