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《Editorial Friend》 2017-12
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Publishing Houses' Four Strategies of WeC hat Marketing Communication

HU Qiong-hua;ZHANG Min;School of Literature and Journalism, Xiangtan University;  
Driven by the factors of information overload, audience fragmentation and the change of audience information contact habits, publishing houses have realized the social value and the media value of We Chat platform. Based on its own development needs, they started to adopt We Chat marketing communication. In order to solve We Chat marketing communication problems, optimizing market strategies like clearly defining the positioning and communication path, setting up differential recognition system, enriching the content of the theme and diversifying expression, establishing a comprehensive evaluation system is the best way forward.
【CateGory Index】: G230.7-F
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