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《Editorial Friend》 2017-12
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From Chronic Free-Issue to Conscious Payment: A Study on the Change of Knowledge Dissemination Pattern in Digital Environment

ZHANG Li-jie;ZHANG Yan-bin;School of Journalism and Communication, Lanzhou University;  
Under the digital environment, the traditional style of knowledge dissemination has been affected and challenged. Knowledge dissemination modes are undergoing a great change since paying for knowledge becomes an inevitable new trend. This article examines diversified knowledge paying modes under the digital environment, and explains possible reasons why knowledge dissemination modes change from the perspective of cognitive surplus and fan effect. Diversified knowledge paying modes have a significant impact on the knowledge dissemination environment, including promoting the rise of a consumer group paying for knowledge and the transformation of traditional presses which begin to provide all-round knowledge-based services, restraining the spread of "noise", and cultivating the niche market by "long tail", etc.
【Fund】: 兰州大学“中央高校基本科研业务费专项资金”项目“从公共产品到付费传播——数字环境下知识变现模式研究”(17LZUJBWCX051)
【CateGory Index】: G206
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