An Analysis of Multi-Dimensional Ecological Connotation of New Mainstream Media
YUAN Kan;School of Journalism and Communication, Wuhan University;
The idea of "New Mainstream Media(MSM)" proposed by the Central Committee with President Xi Jinping as the core is highly interconnected with the ecological concept as an ideology. Among current myriad but confusing statements on "New MSM", interpreting the profound connation of the thought of "New MSM" proposed by the CPC Central Committee, it provides extremely significant value and meaning to reform and grasp the direction. In this research, New MSM should be considered to be organically relative, diversely concomitant, positive to develop and competitive ecologically under the view of ecology. In the dimension of ecological structure, the strong link between media and ecological environment should be reconstructed to promote the systematic integration of the media's own each ecological subsystems; in the dimension of ecological niche market, sustainable competitiveness should be created from differentiated survival and ecological niche expansion; in the dimension of ecological nutrition, it should be attached to build new-type business chain and new-type business network so as to better integrate and develop various internal and external resources.
【CateGory Index】： G206