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《Editorial Friend》 2017-12
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Media Convergence or Media Transformation: The Innovative Exploration and Enlightenment of Traditional Print Media

ZHOU Qiong;School of Humanity, Zhejiang University of Technology;Communication Institute, Communication University of China;  
The impact of new media has put the traditional print media into a dilemma. Despite of the consistent voice of opposition in recent years, journalism has been making effort to sustained innovation. The paper tries to explore the demise of print media, investigate the transformation practice of newspaper industry between China and the West, and pursue a way of innovation for print media. There have been continuous endeavors and innovation, such as creating a platform for ecological service, optimizing user experience depends on technical support, updating media culture with Internet thinking, and promoting the transformation by trans-boundary integration. The spirit of innovation will undoubtedly guide print media from coping with crises passively to thrive again.
【Fund】: 浙江工业大学人文社科研究中心重大研究项目“全媒体视角下传统纸媒数字化转型策略研究”
【CateGory Index】: G219.1
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