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《Editorial Friend》 2017-12
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The Trend of Naturalized Development of Advertising Form in the Wearable Device Environment

TAN Hui-huang;School of Humanities and Media, Hubei University of Technology;Institute of Media and Culture Industry Development, Hubei University of Science and Technology;  
The naturalized development of advertising form is the inevitable result of technology and media promotion. Printing and electronic media era is the first stage of the naturalized development of advertising form, and Internet media era is the second stage, they do not fully realize the naturalized development. Wearable technology and equipment will promote the naturalization development of advertising form. This is not only refers to that the advertisement can reach the senior level of completed and precise replication of human natural perception forms and perception models, but also it can improve or even change the human perception forms and perception models, and promote the naturalization upgrading of advertising survival forms.
【Fund】: 2015年度教育部人文社会科学研究青年基金项目“网络广告形态演进逻辑与规律研究”(15YJC860027)
【CateGory Index】: F713.8
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