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《Commercial Research》 2006-05
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The Dialectic Application of "4P" Strategy

WANG Yu(Harbin University of Commerce,Harbin,Heilongjiang 150028,China)  
"4P" strategy is set up firstly by Philip Kotler who is a pioneer of marketing in America.It is the key skill of process marketing.Today,although many skills emerge endlessly,"4P" still is a "long blue vine".In China,since marketing had a late start,there have not been a thorough understanding of it,and especially the effectiveness of it.
【CateGory Index】: F713.50
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【References】
Chinese Journal Full-text Database 1 Hits
1 Yu Min (Ningbo Dahongying Vocational Technical College,Ningbo,315175,China);Applications of 4p Strategies in Agricultural Products Marketing[J];Journal of Ningbo Dahongying Vocational Technical College;2006-03
【Co-references】
Chinese Journal Full-text Database 10 Hits
1 HUI Li et al(College of Economics and Management,College of Horticulture,Nanjing Agricultural University,Nanjing,Jiangsu 210095);Study on the Present Siuation and the Future Strategy of China's Vegetable Export[J];Journal of Anhui Agricultural Sciences;2005-12
2 Wei Zhonglong (Business School, Beijing Technology and Business University, Beijing 100037);The Development and the Assessment of Marketing Mix Theory[J];Journal of Beijing Technology and Business University(Social Science);2006-05
3 NING Jian-xin (Commercial College of Zhengzhou University, Zhengzhou 450052, China);The Integration of Modern Logistics Development and Operation[J];Commercial Research;2004-04
4 KOU huai;The Analysis of China's Commodity Supply Surplus[J];Commercial Research;2004-10
5 JIA Hong;The Implementation of Supply Chain Management Strategy in Chinese Enterprises[J];Commercial Research;2004-10
6 MA Li-fang, LI Yu-sheng, ZHANG Huai-guo (School of Information and Management, Chengdu University of Technology, Chengdu 610059, China);Supply Chain Management Innovation in Chinese Enterprises[J];Commercial Research;2004-10
7 PENG Yong, CHEN Min-wei;The Analysis on the Characteristics of Chinese Consumption Product Market Periodic Fluctuation[J];Commercial Research;2004-16
8 WANG Yong, CHEN Jun-fang (Aetna School of Management, Shanghai Jiaotong University, Shanghai 200030, China);Research on Supply Chain Event Management[J];Commercial Research;2004-16
9 ZHU Jiu-long~1,TAO Xiao-yan~2,WANG Shi-jun~1(1.Hehai University,Nanjing 210098,China;2.Shandong Business & Technology Institute,Yantai 210098,China);The Study of Bullwhip Effect in Supply Chains[J];Commercial Research;2004-23
10 CHENG Xian-ni,DI De-hai(Management School of Xi'an Jiao Tong University, Xi'an, Shanxi,710049);Power Asymmetry on Adaptations Among Supply Chain Members[J];Commercial Research;2004-23
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