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《Packaging Engineering》 2007-11
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Innovation of Beverage Packaging Design in Perceptual Consumption

SHI Jiang-bin,LIAO Feng-feng,Wei Xia(Shaanxi University of Science & Technology,Xi'an 710021,China)  
Commodity packaging is a very important marketing tool in perceptual marketing,whether it succeeds or not relates to the whole promotion and the sale of product.The article elaborated the innovation of beverage packaging design in perceptual consumption from three aspects: packaging decoration,packaging vessel,and packaging material and technology.
【CateGory Index】: TS206
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【Citations】
Chinese Journal Full-text Database 1 Hits
1 QIN Chunxiao~1,FENG Yi~2 (1.Nanchang Aviation Industry University,Nanchang 330036,China; 2.Jiangxi Science Technology Normal College,Nanchang 330013,China);Discussion on the commercial value of packaging container plastic arts[J];Packaging Engineering;2005-06
【Co-citations】
Chinese Journal Full-text Database 4 Hits
1 LIANG Tong (Chongqing Technology and Business University,Chongqing 400067,China);Discussion on the Public Benefits of Commodity Packaging Design[J];Packaging Engineering;2007-07
2 HUANG Ying-juan(Chongqing Technology & Business University,Chongqing 400067,China);Creativity Packaging Design in Perceptual Consumption Time[J];Packaging Engineering;2008-06
3 ZHANG Xue-dong (Art Designing Department,Anhui College of Technology and Science,Wuhu 241000,China);Design Expression of Packaging Container[J];Packaging World;2006-06
4 ZHU Xiang mei;Discussion on Types and Levels of Perceptual Consumption in Marketing[J];Sci/tech Information Development & Economy;2005-06
【Secondary Citations】
Chinese Journal Full-text Database 1 Hits
1 DING Liguang, DING Lu, ZENG Liuxia (Guangxi University of Technology, Liuzhou 545006, China);Packaging Design Infused Happy Feeling[J];Packaging Engineering;2005-03
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