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《Packaging Journal》 2012-01
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Commutative Pattern between Commodity Packaging and Customer Mentality

Luo Qiuming,Sun Hui,Zhouyuejun(Institute of Business,Hunan University of Technology,Zhuzhou Hunan 412007,China)  
As a bond of communication between commodities and customers,commodity packaging has a commutative relationship with the mentality of customers.On one hand,commodity packaging influences the customers through appearence like color,shape,words,pictures and symbols,which attract their attention,initiate their emotion,inspire their desire,and then,lead to the acquisition.On the other hand,the characteristics and rules of the mentality and behavior of the customers are the gist and precondition of commodity packaging,i.e.,commodity packaging shuold conform to the characteristics of individual customer or customers' mental demands as a group.
【CateGory Index】: F760.3
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【Citations】
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1 RAO Pinshan(Hubei University of Economics, Wuhan430070, China);Research of Consume Psychology in Packaging Design[J];Packaging Engineering;2005-02
【Co-citations】
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1 LUO Qiu ming, LIU An min (Zhuzhou Institute of Technology, Hunan Zhuzhou 412008,China);Colors, Emotions & Packages[J];Packaging Engineering;2002-01
2 XIONG Xing-fu,LI Xiao-dong(Nanchang University,Nanchang 330029,China);Discuss on the Humane Care of Product Packaging Design for the Old[J];Packaging Engineering;2006-05
3 HU Da-yong(Chongqing Technology and Business University,Chongqing 400067,China);Color Emotion of Package Design[J];Packaging Engineering;2007-04
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1 Leng Xiong Hui(East China Jiaotong University,School of Economics and Management,Jiangxi,Nanchang 330013);Marketing Communication Strategy Research Based on involvement theory[A];[C];2009
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1 GE Raomin (Xiangfan College, Xiangfan 441000, China);Packages and Consuming Psychology[J];Packaging Engineering;2003-06
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