Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Packaging Journal》 2012-01
Add to Favorite Get Latest Update

On Traditional Chinese Symbols in the Application of Modern Packaging

Wu Xiangjun,Wang Meiyan(School of Packaging Design and Art,Hunan University of Technology,Zhuzhou Hunan 412007,China)  
By means of using traditional forms such as balance and symmetry,hemispherical dome,and traditional graphs and patterns such as totem of animals and plants,Taiji vegetarian design,lucky cloud case,combined with traditional colours such as China red,Imperial yellow,blue-and-white,by using Chinese fonts appropriately,traditional Chinese symbols in modern packaging design make traditional symbols in harmony with the products,and promote the value of the products.Under the condition of using traditional Chinese symbols to design modern packaging,several semantic roles can be concluded such as conveying products' information,showing emotional value and delivering cultural content.Not only need we inherit traditional Chinese symbols,but also try to find the meeting point between tradition and modern,and to promote modern packaging design vitality and sense of time by means of some clever methods such as deconstruction,combination,joining together,refining,summarization and deformation.
【CateGory Index】: J524.2
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
【References】
Chinese Journal Full-text Database 2 Hits
1 Xu Qing(School of Packaging Design and Art,Hunan University of Technology,Zhuzhou Hunan 412007,China);The Application of Folk Art in Modern Package Design[J];Packaging Journal;2012-04
2 Huang Rong,Wang Meiyan (School of Packaging Design and Art,Hunan University of Technology,Zhuzhou Hunan 412007,China);Application of Cornus Pattern in Modern Packaging Design[J];Packaging Journal;2013-02
【Citations】
Chinese Journal Full-text Database 5 Hits
1 HUANG Jing(Xihua University, Chengdu 610039, China);Elements of Traditional Culture in Modern Packaging Design[J];Packaging Engineering;2005-01
2 DAI Chuang-qing,JIANG Xiao(Jiangnan University,Wuxi 214122,China);Application of Semiotics in the Design of Olympic Games Products[J];Packaging Engineering;2008-08
3 YANG Meng,DONG Yan(Shenyang Institute of Aeronautical Engineering,Shenyang 110136,China);On Symbol Propagated Semantics in Packaging Design[J];Packaging Engineering;2009-10
4 Liu Tingting, Wang Anxia;On Application of Design Symbols in the Local Packaging Design[J];Friend of Science Amateurs;2008-03
5 Wang Rui;Chinese Elements are not Necessarily Equal to Chinese Designs[J];;2010-01
【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 Zhang Xiaoyuan Guo Xuelin;Ganzhou Navel Orange Product Packaging Study in Jiangxi Province[J];Beijing Agriculture;2011-33
2 SUN Yin, LIAO Tao-ying(Gannan Teachers' College,Ganzhou 341000,China);The Original Methods of the Calligraphic Typeface in Pacekage Design[J];Packaging Engineering;2005-04
3 HU Hong-zhong,XU Ming(Nanchang University,Nanchang 330031,China);Discussion on the Significance of Chinese Traditional Culture Tactics in Packaging Design[J];Packaging Engineering;2007-03
4 LOU Zheng-guo (Ludong University,Yantai 264025,China);Application of Traditional Folk Art to Packaging Design[J];Packaging Engineering;2007-05
5 YANG Yue (Chongqing Technology and Business University,Chongqing 400067,China);Discussion on the Symbolization of Packaging Colors[J];Packaging Engineering;2007-08
6 XU Bei(Hunan University of Technology,Zhuzhou 412008,China);Traditional Cultural Elements in Packaging and Promotion of Enterprise Marketing[J];Packaging Engineering;2008-12
7 HUANG Jing(Xihua University,Chengdu 610039,China);Classified Positioning and Design Elements Exploration of Souvenir Packaging Design[J];Packaging Engineering;2009-09
8 YANG Meng,DONG Yan(Shenyang Institute of Aeronautical Engineering,Shenyang 110136,China);On Symbol Propagated Semantics in Packaging Design[J];Packaging Engineering;2009-10
9 ZHANG Qian (Nanchang University,Nanchang 330031,China);Study on Form Aesthetic Feeling in Jiangxi Green Tea Packaging Design[J];Packaging Engineering;2010-04
10 WEN Wei-cai,HUANG Zhuan-yi(Wuyi University,Jiangmen 529020,China);Application of Fortunate Meaning of Chinese Traditional Patterns to the Modern Chinese Lamp Design[J];Packaging Engineering;2010-12
China Proceedings of conference Full-text Database 1 Hits
1 YANG Yue (Chongqing Technology and Business University,Chongqing 400067,China);Discussion on the Symbolization of Packaging Colors[A];[C];2007
【Co-references】
Chinese Journal Full-text Database 5 Hits
1 Chen Hong,Ke Shenghai (School of Packaging Design and Art, Hunan University of Technology, Zhuzhou Hunan 412007, China);Research on Aesthetic Characteristics of Virtual & Real Space Form of Packaging Structure[J];Packaging Journal;2011-01
2 Xing Jianghao,Wu Zhijun(College of Electromechanical Engineering,Hunan University of Science and Technology,Xiangtan Hunan 411201,China);Application of Traditional Auspicious Art in the Design of Corporate Character[J];Packaging Journal;2011-03
3 Wang Xiaoqing(School of Packaging Design and Art,Hunan University of Technology,Zhuzhou Hunan 412007,China);Application of Semiotics in Package Design of Women Health Care Products[J];Packaging Journal;2013-01
4 ;The Application of Texture to Ceramic Design[J];Art Panorama;2010-01
5 Zhan Mengxia;Two Kinds of Patterns of Silk in Han Dynasty[J];;2010-02
【Secondary Citations】
Chinese Journal Full-text Database 10 Hits
1 LIANG Li, LIU Zi-jian (Shaanxi University of Science & Technology, Xianyang 712081, China);The Cultural Characteristic of the Semantics[J];Packaging Engineering;2004-02
2 HUANG Qiang-ling (Xihua University, Chengdu 610039, China);The Developing Mainstream of Modern Art Design in the World and the Nationality of China Packaging Design[J];Packaging Engineering;2004-03
3 LIU Shengzhi,ZHU Zhongyan(Tongji University,Shanghai 200092,China);Product semantics and product design[J];Packaging Engineering;2006-01
4 ZHAN Qin-chuan,YANG Xiao-yan,WANG Wei-wei(Shaanxi University of Science & technology,Xi'an 710021,China);The Role of Emotion Reminding in Product Design[J];Packaging Engineering;2007-04
5 LUO Jian,AI Jing (Nanchang University,Nanchang 330031,China);Semeiology in Vision Media[J];Packaging Engineering;2007-11
6 YANG Xue-song,LI Si(Wuhan University,Wuhan 430072,China);Structural Aesthetics of Packaging Design[J];Packaging Engineering;2007-11
7 Liu Tingting, Wang Anxia;On Application of Design Symbols in the Local Packaging Design[J];Friend of Science Amateurs;2008-03
8 ZHANG Dawei CHEN Manru;The Study and the Application of the Symbol in the Spread of the Trademark[J];Art and Design;2007-03
9 Zhou Haihai/Xiao Dihu;Emotional Factors in Product Design[J];Art & Design;2003-02
10 Wu Zhijun/Na Chengai;Application of Semeiological Theory in Systemic Product Design[J];Art & Design;2004-07
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved