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《Journal of Chengdu College of Education》 2005-06
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Talking About the Information Marketing of University's Library

Wang Lin-jun(Pingdingshan College, Henan Pingdingshan, 467000)  
The article sketchs the essence of information marketing of university's library.Through analysing the user,macroscopical environment and advantage of university's library, I propose several countermeasures of information marketing of university's library—Innovative tactics, information resources development tactics,the tactics of improving service quality, network marketing tactics.
【CateGory Index】: G258.6
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1 YE Li(Guangdong Institute of Education,Guangzhou 510303,China);On the tactics of information marketing strategy in university libraries[J];Journal of Academic Library and Information Science;2006-03
2 FENG Xing-qiu(Central South University,Changsha 410083,China);Analysis of Information Marketing in Libraries[J];Journal of Library and Information Sciences in Agriculture;2007-04
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1 WANG Lin jun;Public Relations of the Network:a New Pubic Relation Strategy of University Library[A];[C];2004
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1 Li PengYuan (Third Military Medical University, Chongqing 400038,China);Influence and Countermeasure of Library Education Function on Account of the Change of University Library Collection Structure[J];Library Work in Colleges and Universities;2005-04
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