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《Journal of Chengdu College of Education》 2005-06
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Talking About the Information Marketing of University's Library

Wang Lin-jun(Pingdingshan College, Henan Pingdingshan, 467000)  
The article sketchs the essence of information marketing of university's library.Through analysing the user,macroscopical environment and advantage of university's library, I propose several countermeasures of information marketing of university's library—Innovative tactics, information resources development tactics,the tactics of improving service quality, network marketing tactics.
【CateGory Index】: G258.6
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1 TU Xiang-bo, LUO Xiao-ming (Library, Hunan University, Changsha 410082, China);Service Marketing of Library Knowledge Service[J];Journal of Library and Information Sciences In Agriculture;2004-01
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【Co-citations】
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1 CHEN Jia-bin(Chinese Academy of Land and Resources Economics,Beijing 101149,China);Devolved Customer Value and Marketing of Pyrites Enterprises[J];Geological Technoeconomic Management;2004-02
2 WU Que-Hua(Guangdong Technical College of Water Resources and Electric Engineering,Guangzhou 510635);THE OPERATING OF DIFFERENTIATION MARKIETNG STRATEGIES IN FUTURE COMPANIES' BUSINESS[J];Northern Economy and Trade;2006-08
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【Co-references】
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1 Li PengYuan (Third Military Medical University, Chongqing 400038,China);Influence and Countermeasure of Library Education Function on Account of the Change of University Library Collection Structure[J];Library Work in Colleges and Universities;2005-04
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