Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Journal of Chengdu University(Educational Sciences Edition)》 2008-01
Add to Favorite Get Latest Update

Naming Strategy for English Brands

ZHU Yun-li(School of Foreign Languages,Jianghan University,Hubei Wuhan,430056)  
With the process of economic globalization being further deepened,international trade has given a great impetus to world economic development.English brand names play a powerful role in promoting the sales of what is advertised abroad.Based on advertising and linguistics,this paper makes an exhaustive study of English brand naming strategy.Concrete examples are supplied to illustrate them.
【CateGory Index】: H313
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
Chinese Journal Full-text Database 10 Hits
1 Shi Kuan(Business School, Foshan University, Foshan 528000);Homophonic Transliteration:A "Fashion" in the Translation of Trade Marks[J];;1996-03
2 XIE Chun-rong(College of Chinese,Law and Arts,East China Institute of Technology,Fuzhou 344000,China);The Influence on Foreign Brand Word from Modern Chinese Pronunciation and Character[J];Journal of East China Institute of Technology(Social Science);2006-01
3 KANG Tsan-hui (Foreign Language Institute, Xiangtan University,Foreign Language Department, Hunan Technical University, Zhuzhou 412007, China);On Translation Strategies of English and Chinese Trademarks in the Light of Skopostheorie[J];Journal of Hubei Vocational College of Ecological Engineering;2007-03
4 ZHOU Bang-you(Anhui University,Hefei,Anhui 230039);On Motivation and Translation of Trademark Words[J];Journal of Hefei Union University;2002-02
5 Xie Yan,Liu You-quan (Changzhou Textile and Garment Institute Changzhou 213164 JiangSu);The Principles and Methods on Trademark Translation[J];Journal of Huanggang Polytechnic;2008-01
6 YANG Zhi-chao(Tourism College of Zhejiang,Hangzhou 311231,China);An Analysis of the English Trademark and Its Translation Methods[J];Journal of Tourism College of Zhejiang;2007-03
7 Zheng Jing(Jiangxi Science & Technology Normal University,Nanchang 330013,P.R.China);On the Translation of Trademarks[J];Journal of Jiangxi Science & Technology Normal University;2007-06
8 HAN Hu-lin(Department of Foreign Languages,Chizhou College,Chizhou 247000,Anhui,China);Creativity and Motivation of Translating Brands and Trademarks[J];Journal of Guangxi Teachers Education University(Philosophy and Social Sciences Edition);2007-04
9 SHEN Yuan-yuan,REN Xiao-fei(Jiangsu University,Zhenjiang Jiangsu 212013,China);Translation of Brand Names of Foreign Cars and Skopos-theory[J];Journal of Taizhou Polytechnical Institute;2008-02
10 Song Hongbo Geng Dianlei (College of Foreign Languages;Wuhan University of Science & Technology, Wuhan Hu Bei 430081);Reflections on the Translations of the Trademarks of China' s Famous Export Commodities[J];Journal of Chinese;2005-21
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved