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《Journal of Chengdu University(Educational Sciences Edition)》 2008-01
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Naming Strategy for English Brands

ZHU Yun-li(School of Foreign Languages,Jianghan University,Hubei Wuhan,430056)  
With the process of economic globalization being further deepened,international trade has given a great impetus to world economic development.English brand names play a powerful role in promoting the sales of what is advertised abroad.Based on advertising and linguistics,this paper makes an exhaustive study of English brand naming strategy.Concrete examples are supplied to illustrate them.
【CateGory Index】: H313
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【Co-references】
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