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《Education and Teaching Research》 2010-01
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Research on the Teaching Improving of Marketing Research Course

PENG Xian-qi(Business school of Hubei University,Wuhan,430000,China)  
Marketing Research is a very important basic course for the students majored in marketing.Considering the critical problems such as when to start this course;how to decide the orientation of this course;how to position the teacher in this course and how to solve the practical problems in the teaching processes,this paper proposes to improve the teaching methods of marketing research according to the values of Study Type Society.To be more specific,in order to educate high quality personnel,a systematic and improved marketing research teaching orientation system should be established;the teaching processes and contents of marketing research course should be further perfected;the teaching ways and means of marketing research course should be improved and strengthened.
【CateGory Index】: F713.52-4
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