Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Education and Teaching Research》 2010-01
Add to Favorite Get Latest Update

Research on the Teaching Improving of Marketing Research Course

PENG Xian-qi(Business school of Hubei University,Wuhan,430000,China)  
Marketing Research is a very important basic course for the students majored in marketing.Considering the critical problems such as when to start this course;how to decide the orientation of this course;how to position the teacher in this course and how to solve the practical problems in the teaching processes,this paper proposes to improve the teaching methods of marketing research according to the values of Study Type Society.To be more specific,in order to educate high quality personnel,a systematic and improved marketing research teaching orientation system should be established;the teaching processes and contents of marketing research course should be further perfected;the teaching ways and means of marketing research course should be improved and strengthened.
【CateGory Index】: F713.52-4
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
【Citations】
Chinese Journal Full-text Database 8 Hits
1 ZENG Li(Southwest China Normal University, Chongqing 400715,China);EXPLORING TEACHING IN THE VIEW OF STUDY-ORIENTED SOCIETY——The Orientation of Value on Teaching and the Construction of Integral Teaching[J];Journal of Sichuan Teachers College (Social Science);2005-01
2 XIE Zong-yun (Guangxi Polytechnic College,Nanning 530026,Guangxi,China);On Setting up the System of Practice Teaching Method inMarket Sale Speciality in High Vocational Education[J];Higher Education Forum;2004-01
3 XIAO Zheng-de(College of Education,Northwest Normal University,Lanzhou 730070,China);Dialogue-teaching Research in the decade in China:review and reflection[J];Journal of Higher Education;2006-04
4 XIAO Zheng-de(College of Education,Northwest Normal University,Lanzhou 730070,China);Cultural research on teaching:the value,development and direction[J];Journal of Higher Education;2007-04
5 Pei Dina, professor, tutor of doctoral candidates and Director of Education Science Institute, Beijing Normal University (Beijing 100875);Original-Innovation-Based Overstepping: Contemporary Construction of Methodology for Teaching Research in China[J];Educational Research;2004-10
6 Zhong Qiquan,Director,professor and tutor of doctoral candidates at the Curriculum and Teaching Research Institute,East China Normal University(Shanghai 200062);The Transition of Teaching Research and Its Task[J];Educational Research;2008-01
7 GU Guan-peng,KONG Xu-hong,WANG Yu-cheng(Management College of Hebei University,Baoding Hebei 071002,China);A Teaching Model of Statistics Based on Research Process——A Probe into Enhancing Research Methodology and Methods Education during the Undergraduate Teaching of Tourism Major[J];Tourism Tribune;2006-S1
8 LI Fu-jie (Institute of Higher Education, East China Normal University, Shanghai 200062, China);On the Review of the Research of Higher Education Essence[J];Journal of Nanyang Teachers' College;2005-01
【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 Qin Bing (College of Educational Science,Hunan Normal University,Changsha,Hunan 410081,China);Reflecting the Problems of Teaching Principle Research during the Past 20 Years[J];Journal of Hunan Educational Institute;2002-02
2 Ye Chengren Yao Po Yi Zusheng Huang Liyi Liu Baoqi (Department of Biology, Guangzhou Normal University 510400);A Tentative Study of New Practical Teaching Model for Zoology[J];JOURNAL OF GUANGZHOU NORMAL UNIVERSITY;1996-02
3 LIU Qian(Research Institute of Education,Southwest University,Chongqing,400715);Annotation: Another Pattern of Teaching Research[J];Journal of Guizhou Education Institute;2008-11
4 LI Jin-yun(College of Education,Northwest Normal University,Lanzhou,Gansu,730070,PRC);Three Decades of Reform and Research of Classroom: Review and Reflection[J];Contemporary Education and Culture;2009-04
5 WANG Jian,AN Fu-hai(Research Center for the Educational Development of Minorities,Northwest Normal University,Lanzhou,Gansu,730070,PRC);30 Years of Disciplinary Instruction of Teaching Theory[J];Contemporary Education and Culture;2010-01
6 CUI Da-zhi GAO Peng(College of Foreign Languages,Dalian Univ.of Technology,Dalian Liaoning 116024,China);A Narrative Inquiry into Autonomous College English Teaching Mode[J];Journal of Anshan Normal University;2010-03
7 CUI Da-zhi(College of Foreign Languages,Dalian University of Technology,Dalian Liaoning 116024,China);On Elite Education Based on Moral Development and Learning Autonomy[J];Journal of Dalian Nationalities University;2010-06
8 LI Wei,LI Run-zhou ( Centre for Basic Education Research,Zhejiang Normal University,Jinhua,Zhejiang,321004,China);On the Reconstruction of Teacher Culture[J];Teacher Education Research;2010-06
9 ;Some Views about Higher Education and Science and Technique[J];Journal of Hotan Teachers College;2006-02
10 Wang Huixia(College of Education, Northwest Normal University, Lanzhou, Gansu, 730070);Teaching Theory in China in 2005: Reflect, Dialogue and Egress[J];Research in Teaching;2007-01
【Secondary Citations】
Chinese Journal Full-text Database 10 Hits
1 JIANG Kai (Graduate School of Education, Peking University, Beijing 100871, China);Building Scientific Spirit: Reflections on the Methodology in Educational Research[J];Journal of Peking University(Humanities and Social Sciences);2004-01
2 CHEN Shi-jian;On The Mission of Multicultural Education in the Perspective of Globalization[J];Comparative Education Review;2005-12
3 XU Li,HE Xi;Development of Multicultural Education in a Global Perspective[J];Comparative Education Review;2005-12
4 XIE Zong-yun (Guangxi Polytechnic College,Nanning 530026,Guangxi,China);On Setting up the System of Practice Teaching Method inMarket Sale Speciality in High Vocational Education[J];Higher Education Forum;2004-01
5 WU Hong,ZHANG Li;On the Assessment of the Marketing Practice Courses of Vocational Schools[J];Journal of Xhanxi Institute of Economic Managment;2001-03
6 LI Deshun( Institute of Philosophy, Academy of Social Sciences of China, Beijing 100732, China );Human Thought in Face of Transformation[J];Journal of Jiangsu University;2003-01
7 WU Dai Shu (Educationa Department, Qufu Normal University);Cultural Variation and Cultural Choice of Education in China[J];Theory and Practice of Education;2002-08
8 CHEN Ting -zhu (College of Nanjing Normal University);The Learning Society:a Necessary Educational Utopia[J];Theory and Practice of Education;2003-06
9 Wan Minggang, professor, tutor of doctoral candidates,Dean of the College of Education,Northwest Normal University and Director of the Research Center of Ethnic Minority Education in Northwest Areas; Wang Ping, doctoral candidate at the College of Education, Northwest Normal University (Lanzhou 730070);Cultural Shock and Cultural Adaptation in the Reform of Teaching[J];Educational Research;2005-10
10 Zheng Jinzhou, professor and tutor of doctoral candidates at the Department of Pedagogy, College of Education Science. East China Normal University; Cheng Liang, doctoral candidate at the the Department of Pedagogy, College of Education Science. East China Normal University (Shanghai 200062);Pedagogic Study in China: Development Orientation[J];Educational Research;2005-11
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved