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《Education and Teaching Research》 2016-01
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Study on Application of SPSS Statistical Methods in Marketing and Management

CHENG Yun;WU Shijun;Wuhan University of Science and Technology;  
With the improvement of the requirements of personnel training in Colleges and Universities,implementing empirical research in marketing and management theses by using SPSS statistical methods has become a tendency of enhancing undergraduates' data analysis capability and upgrading their thesis writing quality.Based on three marketing graduation theses of Wuhan University of Science and Technology,this paper elaborates some statistical methods mainly used in graduation theses,such as the frequency analysis,crosstabs analysis,chi-square test,factor analysis,correlation analysis etc.,hoping to improve empirical study capability in marketing and management theses.
【Fund】: 武汉科技大学管理学院“工科高校管理类专业课程考核模式改革研究与实践”(编号:2014Z007);武汉科技大学管理学院成韵博士科研启动项目(编号:060168)
【CateGory Index】: G642.477
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