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《Education and Teaching Research》 2017-08
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The Evolution and Adjustment of the Network Public Opinion Management Role of College Counselors in the New Media Era

XU Dingding;NIU Jingjing;Shanxi University of Finance and Economics;  
In the era of new media,it is of great significance for college counselors to locate the role of public opinion in the management of the network public opinion so as to guide college students better. In this paper,the authors use the methods of questionnaire and interview to analyze the situation of counselors' network public opinion management,and provide suggestions for the correct positioning of college counselors in the role of network public opinion management through role reflection. Firstly,enhance the ability to predict and analyze public opinion,and become the early warning of network public opinion information. Secondly,be good at eliminating bad mood,and closely examine the network public opinion information. Thirdly,take a multi-level interactive way to play the role of network public opinion crisis public relations. Fourthly,pay attention to psychological intervention,play the role of network public opinion event aftermath. Lastly,master the technology of guiding public opinion atmosphere,be co-creators of healthy network culture.
【Fund】: 山西省高等学校哲学社会科学项目“新媒体时代高校网络舆情的引导和管理机制研究——基于高校辅导员工作视角”(编号:2015ZSSZ013);; 山西财经大学青年科研基金项目“高校辅导员对网络舆情的引导和管理机制研究”(编号:QN-2014029)
【CateGory Index】: G645.1
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