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《Journal of Hebei Tourism Vocational College》 2017-04
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An Investigation Research on the Consumption Groups of Golf Club in Hebei Province

ZHANG Zijing;  
With the coordinated development of the Beijing-Tianjin-Hebei region, the sports industry of the three places is integrated. Based on the leisure sports development of golf club in Hebei Province, by using the research methods of questionnaire, mathematical statistics and literature, this paper comprehensively analyzes the consumption behavior of consumer groups in Hebei Golf Club, including the analysis of consumer satisfaction, and finally, the results are obtained. The consumption characteristics of golf club in Hebei Province are as follows: First, the new consumer groups develop very slowly. Secondly, the consumers' health awareness promotes consumption motivation. Thirdly, the consumption concept and cultural construction of the golf club can not adapt. Fourthly, the golf club service quality affects customer satisfaction. Therefore, how to deal with the relationship between the consumers and the golf club is the key to improving the management of golf clubs in Hebei Province and achieving innovative development and development.
【CateGory Index】: G849.3
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