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《重庆工业管理学院学报》 1998-01
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The Present Tendency of Marketing Management and the Technique of Market Observation

Mei Hongchang Li Xiaoqin  
This paper summarizes the present tendency of marketing management as the new methods of market observation in industrial and commercial enterprises.The author suggests setting up an enterprise marketing net and developing the inner and outer enterprise markets.Seven methods are proposed to observe how the marketing management changes.
【CateGory Index】: F713.5
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