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《Science of Surveying and Mapping》 2011-03
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Fuzzy evaluation and analysis on visual quality of web map search engines

TANG Xi①,HUANG Yan①,QIU Fei-fei①,HUANG Yu-ming①②(①Key Laboratory of Geographic Information Science,Ministry of Education,East China Normal University,Shanghai 200062,China;② Institute of Cartography,East China Normal University,Shanghai 200062,China)  
Using Fuzzy assessment methods,this paper presented a comprehensive evaluation on the visual quality of 24 domestic and 10 foreign web map search engines,followed by a comparative analysis.The studied data were collected from four user categories through web-based questionnaires firstly.The result showed that the most web map cases received the rank of"Good",among which the foreign cases were a little better than the domestic ones.Then multivariate visualizations were applied to examine the fine discrepancies of the user comments,and some latent issues among individual cases were revealed.Besides,the weights of evaluation factors indicated that color design,interface layout and road system representations were foremost determinants for the visual impression of web maps.Finally,based on a user-centered and interdisciplinary perspective,the paper proposed optimization principles by considering the balance of research preferences,collaboration of related domains,integration of conventions and innovation,user feedback and public participation.As a conclusion,the combined methodology of Fuzzy assessment and multivariate visualization demonstrated harmony between qualitative and quantitative analyses,subjectivity and objectivity of the quality evaluation.
【Fund】: 国家自然科学基金理科人才基地项目(J0730534)
【CateGory Index】: P283
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