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《The Study of Finance and Economics》 2004-02
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A Study on the Characteristics of Intellectual Residence Product and Its Implicit Marketing Mode Planning

LUO Yong-tai(Department of Management, Tianjin Institute of Finance and Economics, Tianjin 300222, China)  
Currently, the real estate market has come into a new developing stage. A lot of new knowledge has fused into the intellectual system of the modern residence product and new building materials. To develop the advantage of the modern intellectual residence product, we have to innovate the traditional real estate marketing. Beginning with the analysis of the characteristics of the intellectual product, the paper expounds how to develop the advantage of the residence intellectual product and puts forward the implicit marketing tactics aiming at the intellectual characteristics of modern residence product in order to provide a theoretical foundation for the professional persons who embark on real estate marketing.
【CateGory Index】: F293.3
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