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How Does the Urban and Rural Logistics “Last Mile” Go?

XU Qili;WANG Wenju;Capital University of Economics and Business;Beijing Wuzi University;  
We investigate the actual situation of "express to the countryside" project and find that the express delivery of urban and rural logistics "last mile" struggling is mainly in the difficult to layout business network,explore business model,break through the service radius,extend and balance the quality of service,and so on.This is mainly due to the small size of the business,high cost,business constraint,poor business equipment,strong competitiveness and difficult of regulatory.According the analysis,we put forward the corresponding policy recommendations.
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