A Research on the Genesis and Countermeasure Of Marketing Channel Traps
Li Ping (College of Business Administration, Hunan University , Chang sha,410082)
The market of China is still in the way of transformation from planning economy to market economy. In such a market, marketing channels are inefficient, complex, and even interrupted. When a channel is interrupted, a channel trap is formed. The genesis of the channel traps include the conflict of interests between manufacturers and intermediaries, the hazard behavior of the intermediaries, the faulty law system and the laggard physical distribution system. It is a valid path of keeping away the channel traps for manufacturers that selecting qualified channel member, enhancing the channel management and improving the quality of sales force.
【CateGory Index】： F713.5