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《The Theory and Practice of Finance and Economics》 2002-04
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A Research on the Genesis and Countermeasure Of Marketing Channel Traps

Li Ping (College of Business Administration, Hunan University , Chang sha,410082)  
The market of China is still in the way of transformation from planning economy to market economy. In such a market, marketing channels are inefficient, complex, and even interrupted. When a channel is interrupted, a channel trap is formed. The genesis of the channel traps include the conflict of interests between manufacturers and intermediaries, the hazard behavior of the intermediaries, the faulty law system and the laggard physical distribution system. It is a valid path of keeping away the channel traps for manufacturers that selecting qualified channel member, enhancing the channel management and improving the quality of sales force.
【CateGory Index】: F713.5
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【Co-references】
Chinese Journal Full-text Database 10 Hits
1 ZHENG Xue yi (School of Economics, Peking University, Beijing 100871, China);Successful Marketing with the Ideas in the New Century[J];Journal of Peking University(Humanities and Social Sciences);2002-04
2 Wang Wenyu (Dept. of Serving and Mapping Engineering ,Beijing 100044);Technology of Assisted-global Positioning System (A-GPS)[J];Journal of Beijing Institute of Civil Engineering and Architecture;2004-04
3 Zhou Xiaolian, Zhuang Guijun ( Marketing Department, Xi' an Institute of Finance & Economics, Xi' an, Shanxi 710061; School of Management, Xi' an Jiaotong University, Xi'an, Shanxi 710049);Conflict and Resolution in Market Channels[J];Journal of Beijing Technology and Business University;2004-01
4 Qi Yi & Wang Haoyue (Management College, Zhejiang University, Hangzhou, Zhejiang 310027);Research on the Cause of Formation for Relationship Commitment in Marketing Channel[J];Journal of Beijing Technology and Business University;2005-05
5 WEI Xian-jun (The Economics and Management Department of HuaiYin Institute of Industrial,HuaiYin 223001,China;Contempary Marketing Theory and Practice[J];Commercial Research;2002-11
6 ZHANG Jian;Green Strategy in Marketing Mode[J];Commercial Research;2002-21
7 XIE Ai-li, ZHOU Guang-hua (Jinan University, Guangzhou 510632, China);Cosideration on the Basis of Distribution Channels[J];Commercial Research;2003-23
8 (Fujian Mobile Communication Branch Company in Quanzhou, Quanzhou fujian 362000, China);Exploring the Management of the Marketing Channel of Mobile Communication[J];Journal of Chongqing Vocational & Technical Institute;2004-03
9 LI Lei 1,YU Hua-nan 2,JIANG Yuan-qing 1 (1.Departement of Information Engineering,Institute of Electric Power,Jilin City 132012;2.Institute of commuuication Engineering,Jilin University,Changchun City 132012);Simple Analysis of Cellular System Position Location Techniques and Location Services[J];Journal of Northeast China Institute of Electric Power Engineering(Natural Science Edition);2003-04
10 YANG Hui (School of Business Administration of Jiangxi University of Finance and Economics,Nanchang330013,China);Diagonal Devolution:the New Visual Angel of Channel Right Theory Research[J];Contemporary Finance & Economics;2002-08
【Secondary References】
China Proceedings of conference Full-text Database 1 Hits
1 Zhang Shi-yun,Tang Jie(1 School of Economics and Management,Chongqing University of Posts and Telecommunications,Chongqing 400065)(2 School of Economics and Management,Chongqing University of Posts and Telecommunications,Chongqing 400065);A Probe of the Status Quo and Business Model of Locationbased Services[A];[C];2011
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