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《Studies of Psychology and Behavior》 2017-02
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Does Website Presence Could Enhance Females′ Online Purchasing Intention?

Wang Caiyu;Xing Yaping;Lei Li;Department of Psychology, Xinyang Normal University;Department of Psychology, Renmin University of China;  
With the development of the Internet, online shopping has been known and accepted by the public. Few studies researched the online shopping behaviors from the perspective of website presence, not to mention the studies focused on female students. Based on the self-designed clothing shopping websites, the present study analyzed the female students′ online purchasing intention mechanism from the view of website presence.Conclusions were as follows: 1) Website presence had a significant influence on female ′ online purchasing intention. Compared with low level presence, the subjects in high presence had stronger purchase intention. 2)Perceived risk and Flow had partial mediator effects between Website presence and online purchasing intention,which meant presence would enhance the sense of flow and reduce the sense of perceived risk. 3) Perceived risk and Flow had sequence mediator effects between website presences and online purchasing intention, which meant presence could promote the integration of emotion and cognition in online shopping process.
【Fund】: 国家自然科学基金项目(71502157);; 教育部人文社会科学重点研究基地项目(14JJD190005);; 北京市社会科学基金重点项目(15SHA005);; 信阳师范学院‘南湖学者奖励计划’青年项目~~
【CateGory Index】: B844.5
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【Citations】
Chinese Journal Full-text Database 2 Hits
1 WANG Cai-yu;LEI Li;Department of Psychology,Renmin University of China;Department of Psychology,Xinyang Normal University;School of Psychology,Central China Normal University;;Analysis of Research Frontiers of Occurrence Mechanism and Market Application of the Influence of Electronic Word-of-mouth[J];外国经济与管理;2013-10
2 Dong Dahai Li Guanghui Yang YiDalian University of Technology, Liaoning DaLian, China;Research of the Perceived Risk Facets by Consumers in Internet Shopping[J];管理学报;2005-01
【Co-citations】
Chinese Journal Full-text Database 8 Hits
1 Wang Caiyu;Xing Yaping;Lei Li;Department of Psychology, Xinyang Normal University;Department of Psychology, Renmin University of China;;Does Website Presence Could Enhance Females′ Online Purchasing Intention?[J];心理与行为研究;2017-02
2 ZHANG Keying;WU Xiaoman;YANG Yaopan;LI Rui;ZHAO Leiting;School of Management,Xi'an Polytechnic University;;Research on Gender Differences in the Purchase Decision-Making Process of Online Clothes Shopping[J];西安工业大学学报;2016-11
3 WANG Caiyu;LEI Li;Department of Psychology,Xinyang Normal University;Department of Psychology,Renmin University of China;;The connotation,influence factors and mechanism of herding effect in online shopping context[J];心理科学进展;2017-02
4 Hao Qingmin;Wang Liyuan;College of Management and Economics,Tianjin University;;Perceived Risk and Investment Behavior of the Payment Fund[J];天津大学学报(社会科学版);2016-06
5 ZHAO Xiaofei;GAO Qiyuan;School of Management,South-Central University for Nationalities;;Research on Influence Factors and Mechanism of Online Purchase Intention toward Agricultural Products——An Analysis Based on Reference Effects Perspective[J];北京工商大学学报(社会科学版);2016-03
6 TANG Yunyun;JIN Quan;School of Geographic Information and Tourism,Chuzhou University;;Influence of EWOM on Tourists Under the Background of Internet——A Case Study of Chuzhou City[J];乐山师范学院学报;2016-05
7 LV Xue-qing;China University of Mining & Technology;;On the Evolution of Consumer's Perceived Risks in Haitao[J];中国流通经济;2016-04
8 ZHENG Shi;QIN Ming;WANG Zhi-gang;Renmin University of China;;A Study on Consumers' Drug Perceived Risk and Risk Attitude[J];中国流通经济;2016-03
【Secondary Citations】
Chinese Journal Full-text Database 2 Hits
1 WANG Caiyu (Department of Psychology, College of Education Science, Xinyang Normal University, Xinyang 464000, China);The Connotation, Mechanism and Effects of Self-Brand Connections[J];心理科学进展;2013-05
2 WANG Cai-Yu (Department of Psychology, College of Education Science, Xinyang Normal University, Xinyang 464000, China);The Consistence and Separation of Relationship Between consumers’Attitude Satisfaction and Behavioral Loyalty[J];心理科学进展;2012-10
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