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《Chongqing Social Sciences》 2008-03
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Environment of the Mass Media and Industrial Innovation

Liu Yi  
For the mass media environment has changed,innovation is looming ahead.Environment is very important to the development of media industry.Chinese mass media is confronted with great chanees since comtempory media environment has changed.Media innovation could meet the needs of the mass better,reduce operating cost of madia organization.Therefore,Chinese mass media could grow better only by unceasing innovation.
【CateGory Index】: G206-F
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