Change and Prospective On Film Marketing Strategies
Liu Wei;Wang Guorui;
Great changes have taken place in the film industry structure due to the infiltration of new media into its various parts and thus, new media has gradually got a leading place in film industry. On the one hand, big data mining and integrated marketing in new media platforms are important film marketing strategies. On the other hand,industry space in APP Consumption is another important field in the future marketing. Meanwhile, the popularization of 4G technology makes mobile web become chief channel in content delivery. In the near future, MT will gain position in the market share of film marketing, releasing and screening.