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《Chongqing Social Sciences》 2015-05
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The Capital Operation Present Situation and the Core Competitiveness of Western Media

Li Yurui;Li Xiaohong;  
This essay pass through to the western area of media capital operation present situation analysis,From the"multi-channel searching of media industry capital operation; searching for the way to suit the local capital operation; implementation for the expansion about group company,make the effort to core-competitiveness of the group" this three aspects for searching the western media industry Capital operation; Obey to "The efficiency of capital、Profitability、Growth about a part of the listed media companies" this three perspective to comparative analysis about the middle east and western media industry,research the breakthrough method of the western media industry in the current media environment,make recommendations on the western media Capital operation's way.
【Fund】: 教育部人文社会科学研究项目“传媒资本运营与提升西部软实力对策研究”(批准号:10YJA860013)
【CateGory Index】: G206-F
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