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《Adult Education》 2017-08
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Research on the New Generation of Migrant Workers' Drive Willing about Vocational Education Consumption in the Process of Urbanization

YU Lin;XU Min;ZHAO Yuan-jun;Wuxi Modern Vocational Education Research Center,Wuxi Institute of Technology;School of Management,Donghua University;  
By combing the relevant literature,this paper took the consumer's risk perception on occupation education as a moderating variable and analyzed the impact of occupation education consumption value perception and occupation education reference group of the new generation of migrant workers on the occupation education consumption intention and its mechanism. The empirical results show that the new generation of migrant workers' occupation education consumption value perception and reference group has a positive effect on the occupation education consumption intention. Consumption risk perception of occupation education has certain function in regulating the relation between occupation education consumption value perception,occupation education reference group and the occupation education consumption.
【Fund】: 国家社会科学基金“新型城镇化进程中新生代农民工市民转化问题分析及对策研究” 编号为16BRK009 主持人:俞林;; 教育部人文社科青年基金项目“新型城镇化进程中新生代农民工职业转换与职业教育研究” 编号为15YJC880116 主持人:俞林;; 江苏省教育科学“十二五”规划课题“新型城镇化进程中新生代农民工职业教育消费研究” 编号为B-b/2015/03/017 主持人:俞林
【CateGory Index】: G729.2
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