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《Urban Problems》 2017-08
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Measuring on residents perception on urban cultural tourism festival:taking Datong City for example

LIANG Mingzhu;WANG Jing-wen;  
By taking the central festival of Datong-Yungang Cultural Tourism Festival as a case,this essay measures and takes questionnaires in residents perception and support degree,then estimates the influence of Yungang Cultural Tourism Festival and how strong the positive effects it brings to Datong during the period of city transformation.The empirical results reveal that residents perception dimension of"City Benefit"and "Individual Benefit"influence the support degree mostly,the dimension of "Individual Benefit"only has a significant positive influence on "Support to hold the similar activities ",and "Environment Cost"get little attention.This essay further demonstrates that different demographics of residents have different perceptions,mainly have a significant statistical difference in"City Benefit"and "Individual Benefit".Therefore,Yungang Cultural Tourism Festival accelerates the transformation and the tourism development of Datong to a certain degree,but has had little influence on the aspect of driving the livelihood development.Finally,this essay proposes suggestions from the perspectives of the events management,culture brand innovation and residents awareness promotion.
【Fund】: 国家自然科学基金项目(41671150)
【CateGory Index】: F592.7
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