Breaking Through the Green Barriers——Developing Strategies for Export of Forest Products
Li Yan China Forestry Materials Corporation, Beijing 100741, China
China is a big exporting country of forest products in the world. The export of forest products decreased sharply due to the global financial crisis, but the key point should be green barriers built by the developed countries. Environmental protection and sustainable development are closely interrelated.However, our public awareness and enterprises operation style are the bottleneck to this problem. The key point to sustainable development of the export of forest products is to break through the green barrier. On the one hand we should bring up the awareness of green environmental protection; on the other hand companies should carry out green Marketing and Green management, which would enhance the competitiveness of the companies.
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