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Analysis on Tea Consumption Individual Behavior in Guangzhou

JIANG You-xue,WANG Yi-fei,ZHAI Hua-feng,TONG Liang-bin(Hangzhou Tea Research Institute,CHINA COOP,Hangzhou 310016,China)  
Based on consumer questionnaire survey data of Guangzhou,the tea consumption behavior is analyzed.Investigation shows that the tea consumers have obvious regional propensity to tea consumption,and at the same time,residents have been partial to consume the brand tea and tea consumption demand towards to diversity characteristics.Moreover,tea consumers are more concerned about tea quality and health factors.Therefore,in order to improve tea consumption in Guangzhou,it proposes for spreading tea science knowledge,improving the quality of tea and strengthening tea brand building.
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