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Consideration for the Development of Anji Baicha Tea

TANG Dan;Anji Commercial Crops Station of Agriculture Bureau;  
This paper analyzed the current situation of Anji Baicha Tea industry development and proposed corresponding measures for comprehensive scientific survey, the implementation of tea plantation certificate system,construction of ecological tea plantation and beautiful countryside, promoting the intensive research and development,promoting high quality and efficiency, enhancing the administration awareness, supervision of quality and safety management, organization of brand marketing and establishing the public brand. Based on the constraints like market irregularities, limited marketing and cultural brand building, it put forward some strategies and suggestions for the sustainable development of Anji Baicha Tea industry, such as improving market constructing, accelerating the development of e-commerce, promoting the standardization of the whole process, improving the certifying of agricultural practices and strengthening the public brandto promote the sustainable development of the Anji Baicha Tea industry.
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