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Analysis of Government Behavior in Creating Regional Brand for Songyang Yinhou Tea

YU Liao-yuan;YE Huo-xiang;ZHANG Lin-fu;Zhejiang Agricultural Technology Promotion Center;Tea Industrial Office of Songyang County;  
he behavior of local government has great influence on building regional brand of agricultural products.According to local resources and environment conditions,the tea industry was the dominant local industry in Songyang County."Songyang Yinhou",as a local tea regional brand,received full supports from local government in policy,finance,taxation and other aspects.Over the past 10 years,40% of the county's population has been involved in the tea industry,half of farmers' income came from the tea industry,60% of agricultural output was from the tea industry.The brand value of "Songyang Yinhou" reached 1.739 billion yuan,which has significant impact on promoting local economy and increasing local people's income.
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