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《Science Technology and Industry》 2011-01
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The Relationship between Story and Tourism Brand in Experience Economy Era

SONG Yang,SHI Xiao-ya(Economics and Management Department,Xinjiang Changji College,Changji Xinjiang 831100,China)  
The world,having through agricultural economy age,industrial economy age,as well as service economy age,has entered into the age of experience economy,in which the importance of story was highlighted to tourism brand.Thus,it is of great significance to utilize demand curve to reveal the accumulation and amplification effect of story to tourism brand value.The significance lies in the following two aspects: to the enterprise,it enjoy a sustainable competitive advantage,and to the customer,the need of material and spiritual are satisfied.
【CateGory Index】: F590
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