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《Archives & Construction》 2018-06
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Research on Motivations for Information Acceptance Behaviors of Users of Archives-relevant WeChat Public Accounts

Xing Bianbian;Cui Xiyu;School of Information Management of Zhengzhou University;  
Through the questionnaire survey, this paper investigated the motivations of information acceptance behaviors of users of archives-relevant We Chat public accounts, such as user attention,like, comment, forward/share, and collection.The results show that the users of the archives-relevant We Chat public accounts do not have a high willingness to accept information, the user's degree of recognition of the information,the content of articles and the form of the archives-relevant We Chat all will affect the user's willingness to accept information.Operators should strengthen the construction of archives-relevant We Chat public accounts from the aspects of strengthening interaction with users, emphasizing user feedback behaviors and making targeted improvements, and enhancing the professionalism of information and the novelty of forms.
【Fund】: 2017年度国家档案局科技项目“基于创新扩散理论的档案微传播研究”(项目编号:2017-X-21)研究成果之一
【CateGory Index】: G270.7
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