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《e-Education Research》 2017-08
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Research on Current Situation and Development Trend of Online Education in China:From Analysis of Net Ease Open Class and Other 16 Online Education Platforms

YANG Xiaohong;ZHOU Xiaozhang;School of Educational Technology,Northwest Normal University;  
This study chooses Net Ease open class and other 16 online education platforms as research samples, and uses survey research and content analysis to investigate the current situation of online education in order to define the existing problems and difficulties in China. Based on relevant policies and regulations, capital investment, supporting technologies and social needs, this study explores the development trend of online education in China from both macro and micro levels. The current situation of online education in China is manifested as follows: the market scale is expanding rapidly and the user scale is continuing to grow, but at the same time, some problems still exist, such as the prominent "alienation" phenomenon, the single function of education platforms, the obscure market segmentation, the homogenization of educational resources, poor interaction of teaching and learning models, interactions difficult to meet the learning needs, lack of innovation in business models, the unclear profit models. The development trend of online education covers both macro and micro aspects. The macro aspect includes setting up the Internet education thinking, returning to service standard, establishing credit banks and connecting the national education system, while the micro aspect contains market segmentation and verticalization, diversification and push of educational resources, the mobilization and ubiquity of teaching activities, the intellectualization and differentiation of learning services, the shifting of business model to C2B and O2O20, and the clarity and pluralism of profit models.
【Key Words】: Online Education Internet Education Thinking Educational Resources Learning Services Business Model Profit Model
【Fund】: 河南省2015年科技发展计划项目“河南省信息化发展国内外比较研究”(项目编号:152400410614);; 河南省高校青年骨干教师资助计划项目“基于生态系统理论的信息技术教师专业情意提升研究”(项目编号:2014GGJS-199)
【CateGory Index】: G434
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