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《e-Education Research》 2018-07
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Preference Tendency of Multimedia Browsing Behavior and Its Teaching Value of Middle School Students:Eye-tracking Experimental Research Based on Multimedia Interfacial Structure

LIU Shiqing;LIU Bingyu;LI Na;Department of Teachers Education, Huzhou University;College of Education,Purdue University;Ningbo Jiangbei Foreign Language School;  
Multimedia learning is a new learning style in the information age. Learners' multimedia browsing behavior and preference, to a certain extent, reflect their learning psychology and behavioral traits. In this study, four typical "text + picture" multimedia interfaces are selected to deduce the preference tendency of middle school students by allowing middle school students to browse these multimedia learning materials and measure their browsing time and frequency with eye-movement tracker.The results indicate that, when browsing the text area, middle school students have five characteristics,such as significantly great fixation time of girls compared to that of boys. When browsing image area, there are 3 main characteristics, such as minimum fixation time and fewest fixation points of students in rural school. When browsing the multimedia interface, middle school students prefer to the text area in the picture on the left and that in the text on the right. Then, this paper further explores the value of preference tendency of browsing behaviors to multimedia teaching from five aspects.
【Fund】: 国家社会科学基金“十二五”规划2013年度教育学一般课题“中学生多媒体浏览行为的眼动特征与选择偏好研究”(课题编号:BHA130047)
【CateGory Index】: G434;G632.4
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