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《Contemporary Economy & Management》 2009-01
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Sustainable Consumption and Constructing Harmonious Society

Mao Zhonggen (Finance and Economics Institute of Consumer Economic Research of Southwestern University, Chengdu 610074, China)  
Sustainable consumption is the inevitable choice during the development of the consumption patterns. The unreasonable traditional consumption patterns waste natural resources, increase pollution, lead to distortions of human nature, and bring about a series of social devel- opment issues and crises. From the perspective of the relationship be- tween man and nature, between nature and society, between person and person, sustainable consumption is conducive to the constructing of a harmonious society. In order to promote the sustainable consump- tion and the constructing of a harmonious society, it is needed to strengthen consumer education, implement consumer -scale expansion and realizes sustainable consumption, support green products supply, and increase advertising media governance.
【Fund】: 国家社科基金项目(08CJL007)阶段性成果
【CateGory Index】: F126.1
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