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《Contemporary Economy & Management》 2009-01
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Strategic Adjustment for Real Estate Enterprises under the New Situation

Yin Zhentao (Graduate School, the Chinese Academy of Social Sciences, Beijing 100102, China)  
Faced with the new situation and the macro-control policy for real estate business, real estate enterprises should, as soon as pos- sible, adjust their strategic objectives and complete their strategic re- structuring in order to enhance their core competitiveness. This article holds that under the new situation the real estate enterprises should, as soon as possible, complete the strategic restructuring in management concept, profit model and product structure.
【CateGory Index】: F293.3
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