Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Contemporary Economy & Management》 2009-09
Add to Favorite Get Latest Update

On Acceptance of Internet Word-Of-Mouth Based on Technology Acceptance Model

Bi Jidong(School of Management,Shandong University,Jinan 250100,China;School of Business Administration,Shandong Economic University,Jinan 250014,China)  
Currently,because of widespread Internet,the traditional word-of-mouth represents a new shape—Internet word-of-mouth by internet media. The consumer's opportunity to contact Internet greatly increases,and the influence of Internet word-of-mouth on consumer's purchasing behavior is more and more evident. The Merchants must know the process of Internet word-of-mouth diffusing in order to promote the sales by Internet word-of-mouth. In the process of Internet word-of-mouth diffusing,the consumer's acceptance of Internet word-of-mouth is the premise of the success of Internet wordof-mouth marketing. Based on the analysis of Technology Acceptance Model theory and internet word-of-mouth literature,this article constructs internet word-of-mouth acceptance model based on TAM. The model includes three facets influencing factors of internet word-ofmouth acceptance:personal character facet,internet word-of-mouth perceiving facet,and internet word-of-mouth source facet. Finally,the article introduces the seven variables of three facets and the correlativity.
【CateGory Index】: F49
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
【References】
Chinese Journal Full-text Database 2 Hits
1 ZHAN Kang-liang,MENG Di,WAN Zhong-kun,DUAN Meng-yao,LIU Ye-zheng*School of Management,Hefei University of Technology,Hefei 230009,China;Analysis of major influence factors on 3G technology acceptance model[J];Journal of Dalian University of Technology;2011-S1
2 DONG Zhenghao;ZHAO Ling;FENG Xin;School of Economic Management,Beijing University of Posts and Telecommunications;;Research on the Impact of Word-of-Mouth on Smart Phone Consumer's Intention under Mobile Internet Environment[J];Science and Technology Management Research;2013-22
【Citations】
Chinese Journal Full-text Database 5 Hits
1 JIN Li-yin (Department of Marketing,Fudan University,Shanghai,200433,China);The Effects of Online WOM Information on Consumer Purchase Decision:An Experimental Study[J];Economic Management;2007-22
2 ZHENG Zhi-bin,XIONG Wen-zhen(Department of Journalism & Communication,School of Humanities,Nanchang University,Nanchang 330031,China);Internet Word-of-mouth and Social Media[J];Journal of Nanchang University(Humanities and Social Sciences);2008-01
3 WANG Tao,LI Yan-ping(Economics and Management School,Wuhan University,Wuhan 430072,China);The research on referral's influence on consumers' purchase decision in virtual community[J];Journal of Business Economics;2007-11
4 ZHAO Kun(Yunnan University of Finance and Economics,Kunming 650221,China);Status Quo and Future Prospects of the Research on Information Technology User Acceptance Model[J];Journal of Yunnan University of Finance and Economics;2007-02
5 Guo Guoqing,Yang Xuecheng and Zhang Yang;The Impact of Word-of-Mouth on Consumer's Attitude:A Theoretical Model[J];Management Review;2007-03
【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 LUO Xia et al(South China University of Technology,Guangzhou,Guangdong 510006);Study on Tourism Public Praise Tone and Its Influence[J];Journal of Anhui Agricultural Sciences;2009-10
2 WANG Yuan-hua1,ZHANG Yu-fang2(1.Commercial College,Beijing Institute of Fashion Technology,Beijing 100029,China; 2.Department of Science and Technology,Beijing Institute of Fashion Technology,Beijing 100029,China);Effect of Online Negative Word-of-Mouth on Textile Clothing Enterprise[J];Journal of Beijing Institute of Clothing Technology(Natural Science Edition);2012-01
3 WANG Xiuli,LI Cong;The Impact of Online Word-of-mouth on Higher Education:An Analysis Based on Two Social Psychology Theories[J];Peking University Education Review;2009-04
4 GUO Xiao-chai1,CHEN Bei-lei2(1.School of Management,Zhejiang University,Hangzhou 310027;2.Developmet department,China Zheshang Bank,310006);Determinants of WOM Effects in Virtual Community: an Empirical Analysis[J];Journal of Beijing Institute of Technology(Social Sciences Edition);2009-02
5 SUN Yuan1,HUANG Qi-wei1,ZHANG Cai-jiang2 (1.School of Management,Zhejiang University,Hangzhou 310058,China;2.College of Economics and Trade,South China University of Technology,Guangzhou 510006,China);The Emprical Study of Critical Success Factors of ERP Implementation[J];Journal of Chongqing University(Social Science Edition);2007-04
6 BAI Shao-bu,LIU Hong(School of Business,Nanjing University,Nanjing 210093,China);An Empirical Study of Factors Influencing WOM Recommendation——An Interpersonal Relationship Perspective[J];Collected Essays on Finance and Economics;2011-01
7 XI He XU Jinfa LUO Shixin HUANG Guoqun (School of Management,Zhejiang University,310058);Comparative Study of the Effect of On-line v.s. Tranditional WOM on Consumer's Purchase Decision[J];Finance & Trade Economics;2008-02
8 LI Dong-jun(School of Transportation Management,Dalian Maritime University,Dalian 116026,China);On the Consequential Effect Due to Complex Customer Network[J];Journal of Northeastern University(Social Science);2011-01
9 YANG Xue-cheng ,QIAN Ming-hui (Renmin University of China, Beijing 100872, China);The Influence of Online Reputation on Consumer’s Decision[J];Contemporary Economy & Management;2006-03
10 Guo Guoqing1,Chen Kai2,He Fei3(1.Renmin University of China,,School of Business,Beijing 100872,China;2.Beijing Forestry University,School of Economics and Management,Beijing 100083,China;3.China Everbright Bank Beijing Branch,Beijing 100032,China);An Empirical Study on the Influence of Perceived Credibility of Online Consumer Reviews[J];Contemporary Economy & Management;2010-10
China Proceedings of conference Full-text Database 1 Hits
1 Leng Xiong Hui(East China Jiaotong University,School of Economics and Management,Jiangxi,Nanchang 330013);Marketing Communication Strategy Research Based on involvement theory[A];[C];2009
【Co-references】
Chinese Journal Full-text Database 10 Hits
1 WANG Bao-lin et al (Antai College of Economics & Management,Shanghai Jiaotong University,Shanghai 200030);Empirical Study on the Technology Acceptance Model of B2B E-commerce System[J];Journal of Anhui Agricultural Sciences;2008-10
2 LUO Xia et al(South China University of Technology,Guangzhou,Guangdong 510006);Study on Tourism Public Praise Tone and Its Influence[J];Journal of Anhui Agricultural Sciences;2009-10
3 WANG Gui-bin(Zhejiang International Maritime College,Zhoushan 316021,China);Study of the Impact of Online Reputation on Tourists' Decision-Making[J];Journal of Anhui Normal University(Natural Science);2012-03
4 Jia Dongfeng Ren Changan (Computer Science Dept.,Hu'nan Institute of Technology Hengyang 421002);Application of SPSS Software Factor Analysis in the Medical Science Research[J];Office Informatization;2009-04
5 WANG Xiuli,LI Cong;The Impact of Online Word-of-mouth on Higher Education:An Analysis Based on Two Social Psychology Theories[J];Peking University Education Review;2009-04
6 Ye Zhigui (School of International Business Management Shanghai University of Finance and Economic, Shanghai 200083);Theoretical Summary of the Research on Customer Value[J];Journal of Beijing Technology and Business University;2004-04
7 ZHANG Yulin,MAO Shu,ZHANG Hao,TAO Dong,ZOU Yingfen,CHEN Min Editorial Department of Chinese Journal of Digestive Surgery,400038,Chongqing,China;"Word of mouth" effect of websites of journals[J];Acta Editologica;2010-06
8 SUN Shu-ying(College of Management,Zhejiang University,Hangzhou 310027);An Empirical Study of the Influential Factors for the Information Credibility of Online Consumers[J];Journal of Beijing Institute of Technology(Social Sciences Edition);2008-06
9 GUO Xiao-chai1,CHEN Bei-lei2(1.School of Management,Zhejiang University,Hangzhou 310027;2.Developmet department,China Zheshang Bank,310006);Determinants of WOM Effects in Virtual Community: an Empirical Analysis[J];Journal of Beijing Institute of Technology(Social Sciences Edition);2009-02
10 LI Zhi-hong,LI Min-xia(School of Business Administration,South China University of Technology,Guangzhou 510640,China);Research on Success Factors of B2C Mobile Commerce Based on Consumer Acceptance Theory[J];Commercial Research;2009-08
China Proceedings of conference Full-text Database 1 Hits
1 QI Ai-kui,FENG Hai-qi (Central University of Finance and Economics,Beijing 100081,China);Value-perceived Adoption Model on Mobile Commerce and Its Empirical Study[A];[C];2009
【Secondary References】
Chinese Journal Full-text Database 4 Hits
1 Ning Lianju;Sun Han;Economics and Management School,Beijing University of Posts and Telecommunications;;Impact of Purchase Intention of Online Negative Review on Network Consumer[J];Technology Economics;2014-03
2 YU Qingze;YE Shumin;LI Yi;ZHONG Yiying;Zengcheng College,South China Normal University;Hunan Institute of Science and Technology;;An Empirical Study on the Adoption Intention to QR Code Based on TAM[J];Science and Technology Management Research;2014-09
3 Yuan Sheng-jun1,Su Xiao-lei2,Song Liang3(1,2,3.Guilin University of Electronic Technology,Guilin 541004,China);Study on Existence and Variation with Time of Region s Word of Mouth[J];Enterprise Vitality;2012-10
4 Ma Liting;Economics and Trade School, Fujian Jiangxia University;;Analysis of Dynamic Mechanism of Internet Word of Mouth and Purchase Intention in the Social Networks[J];Journal of Modern Information;2014-03
【Secondary Citations】
Chinese Journal Full-text Database 10 Hits
1 XU LIN(School of International Business Administration,Shanghai University of Finance & Economics,Shanghai 200433);An Empirical Analysis of Factors Influencing the Credibility of Online Word-of-Mouth[J];Finance and Trade Research;2007-05
2 YANG Xue-cheng ,QIAN Ming-hui (Renmin University of China, Beijing 100872, China);The Influence of Online Reputation on Consumer’s Decision[J];Contemporary Economy & Management;2006-03
3 ;Research on Technology Adoption Theory Framework for Enterprise Informatization Standard[J];Information Technology & Standardization;2005-10
4 ;Research on Enterprise Informatization Technology Adoption Theory[J];Information Technology & Standardization;2005-Z1
5 ZHOU Zhi-min1,LU Tai-hong2(1.College of Management,Shenzhen University,Shenzhen 518060,China;2.Business School,Zhongshan University,Guangzhou 510275,China);Study of Brand Relationship Construct in Broad Sense[J];China Industrial Economy;2004-11
6 WU Yin-feng(Politics and Administrative Institute of China West Normal University,Nanchong,Sichuan 637002);Confucian Credibility:the New Morality Coordinate of Supporting the Net World[J];Journal of Huaihua University;2007-03
7 Luo Jiade Zheng Mengyu Xie Zhiqi;The Effect of Social Capital on Individual Sharing of Knowledge in Communities of Practice[J];Jiangsu Social Sciences;2007-03
8 FANG Zhen YU Dong-hui HUANG Li-hua(Management School, Fudan University, Shanghai 200433, China);USER ACCEPTANCE :A NEW PERSPECTIVE ON INFORMATION TECHNOLOGY MANAGEMENT[J];Science & Technology Review;2005-02
9 LI Ting~1, ZHANG Peng-zhu~2, WANG Kan-liang~1 (1. School of Management, Xi’an Jiaotong University, Xi’an 710049, China; 2. School of Management, Shanghai Jiaotong University, Shanghai 200052, China);How do social norms influence the technology acceptance behavior: Mechanism research and empirical validation[J];Studies In Science of Science;2005-03
10 Li Yifan,Lu Xiongwen;An Empirical Study of Online Games on the Motivation of Virtual Community Members[J];Nankai Business Review;2007-05
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved