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《Contemporary Economy & Management》 2009-09
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Analysis on the Information Demand by China's Financial Product Innovation through American Sub Prime Mortgage Crisis

Ding Linghua(School of Information Management,Sun Yat-sen University,Guangzhou 510275,China)  
In the process of financial product innovation,information plays a very important role,which penetrates into all aspects of product innovation and to a certain extent determines the success of product innovation. Through the outburst of American sub prime mortgage crisis,this article reveals the problems of China's financial product innovation,analyzes the characteristics and types of information demand by China's financial product innovation,and puts forward the avenues of gathering information of financial product innovation for the financial enterprises to improve the success rate of product innovation.
【Fund】: 国家社会科学基金项目(06BTQ023);; 广东省哲学社会科学“十五”规划项目(05M-02)
【CateGory Index】: F832.2
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