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《Journal of Dalian University of Technology(Social Sciences)》 2006-01
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Research on consumer's decision behavior based on Internet environment

WANG Chong, LI Yi-jun(School of Management,Harbin Institute of Technology,Harbin 150006,China)  
By analyzing Internet consumer's purchase decision processes,this paper puts forward the important factors influencing the consumer's decision behavior and the hypotheses,and proposes an Internet consumer's purchase decision model.In the paper,a 5-point Likert scale is designed on the factors influencing the consumer's decision behavior in order to verify the model's correctness.Data derived from the Likert scale are analyzed by using SEM(structure equation model) and the model is modified according to the analytical results.Finally,the Internet consumer's purchase decision model is estabilished.Some significant enlightenment is obtained by analyzing the model,which provides theoretical guidance for correctly recognizing the consumer's decision behavior.
【CateGory Index】: F224
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【References】
Chinese Journal Full-text Database 3 Hits
1 Huang Ruihang;Qi Liliang;School of Information Technology in Education, South China Normal University;Xinyang International Vocation Institute;;Relational Embedding: An Empirical Study of the Learning Behavior of Network Learners[J];远程教育杂志;2015-06
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【Co-references】
Chinese Journal Full-text Database 8 Hits
1 LIAO Weihong(Hunan Mechanical and Electrical Polytechnic,Changsha 410151,China);Research on Consumer Behavior in Mobile Internet[J];科技管理研究;2013-14
2 Liu Lijun,Xiong Caiping & He Xiangyang(Information Technology Department,Central China Normal University,Hubei Wuhan 430079);Research on the Dynamic Development and Usage of Education Information Resources in Networked Environment[J];远程教育杂志;2011-05
3 ZHOU Ling & YANG Su-juan(School of Educational Information Technology, South China Normal University, Guangzhou 510631, China);Analysis of Factors Influencing Distance Learners' Learning Adaptability[J];广州广播电视大学学报;2011-02
4 Li Shuangshuang1,2 Chen Yiwen1 Li Jiangyu3 (1Institute of Psychology, the Chinese Academy of Sciences, Beijing 100101, China) (2Graduate School of the Chinese Academy of Sciences, Beijing 100039, China) (3Department of Economics and Business Administration, Beijing Normal University, Beijing 100875, China);Shopping Decision-Making Model: An analysis of Consumer Online[J];心理科学进展;2006-02
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6 HUANG Shaohua(Northwest National Minority Research Center,Lanzhou University,Lanzhou,Gansu 730000,China);About Network Society's Structure Reforming[J];淮阴师范学院学报(哲学社会科学版);2005-06
7 Zheng, Zhongyu & He, Mingsheng;Discussion on the Concepts of Network Society & Cyberspace[J];社会学研究;2004-01
8 ZHANG Wen qiao, WANG Huan chen, CHEN Ming yi (Aetna School of Management, Shanghai Jiaotong University, Shanghai 200052, China);The First Discuss of Network Society[J];上海交通大学学报(社会科学版);2001-03
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