Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Journal of Dalian University of Technology(Social Sciences)》 2006-03
Add to Favorite Get Latest Update

Analysis of the venture of putting a psychological reconformity marketing model into practice based on internet

WANG Jing-he(Commerce College,Huaqiao University,Quanzhou 362021,China)  
Firstly,this paper established a web psychological reconformity marketing model on the basis of the web conformity marketing theory and the knowledge of the marketing psychology.The author uses the venture theory and the project item framework chart to evaluate the venture for putting the web psychological reconformity marketing into practice.Then,the author gives some cases to show the feasibility and the validity of the model in practice.The purpose of the paper is that the model will give some help to corporations' web marketing and promote the healthy development of EC in our country.
【Fund】: 国务院侨务办公室科研课题(03QSK08)
【CateGory Index】: F274;F224
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
【Citations】
Chinese Journal Full-text Database 2 Hits
1 WANG Jing-he(Economics Management College,Huaqiao University,Quanzhou 362011,China);Psychological Marketing Theory on B2C in Virtual Market[J];Commercial Research;2005-09
2 WANG Jing-he (College of Commerce,Huaqiao University,Quanzhou,362021,China);Marketing Strategy of Reintegrating Psychology in the Virtual Market[J];Journal of Huaqiao University(Philosophy and Social Sciences);2005-03
【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 MU Yan-hua(School of Management,Jinan University,Guangzhou,Guangdong 510632,China);The Game Analysis on Venture Investment in SMEs' Technological Innovation Project[J];Commercial Research;2005-20
2 WEI Chuan-li(School of Foreign Languages,Harbin University of Commerce, Harbin 150076,China);The Analysis on Psychological Effect of Operating Online Shops[J];Commercial Research;2007-01
3 LI Mintun(School of Management,Fuzhou University,Fuzhou 350002,China);Research on the early-warning system of the risk of technology innovation[J];East China Economic Management;2003-05
4 HAN Ping~(1,2), WU Si-zong~2(1.School of Economics,Harbin University of Commerce,Harbin 150076,China;2.School of Economics and Management, Tongji University, Shanghai 200092, China);Study on network model of marketing innovation risk analysis[J];Journal of Harbin University of Commerce(Sciences Edition);2005-03
5 WANG Jing-he (College of Commerce,Huaqiao University,Quanzhou,362021,China);Marketing Strategy of Reintegrating Psychology in the Virtual Market[J];Journal of Huaqiao University(Philosophy and Social Sciences);2005-03
6 YANG Yuwu, LIU Xiantao, WANG Lulu(Southwest Petroleum Institution, Chengdu 610500, China);The Study on the Price of Technology Dealing[J];Policy-making Reference;2003-05
7 LI Gang, HE Shu-guang, QI Er-shi (School of Management, Tianjin University, Tianjin 300072,China);Investigation of Market Situation of CIMS Software Product in China[J];Computer Integrated Manufacturing Systems;2002-01
8 ;The Criterion and Contents in Evaluating Enterprise Innovation[J];Science & Technology Progress and Policy;2001-09
9 YIN En-zhong,GAO M in(Northeastern Un iversity the research center of sc ienceand technology ph ilosophy,Shenyang 110004,Ch ina);On the Technological Innovation Risk of Private Enterprise and the Solution[J];;2005-06
10 HU Zheng-dong,ZHU Tian-rui (1.Humanities College of Hunan University,Changsha410082,China;2.Political and Public College of Hunan University,Changsha410082,Chi na);The risk kind of technology innovation and risk management solutions of technology innovation[J];Science-technology and Management;2003-05
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved