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《Journal of Dalian University of Technology(Social Sciences)》 2011-01
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Empirical Research on Users' Continuance Participation Behavior in Crowdsourcing Community

ZHONG Qiu-yan,WANG Yan-jie,QIU Jiang-nan School of Management Science and Engineering,Dalian University of Technology,Dalian 116024,China  
Participation behavior can be divided into two stages: acceptance stage and post-acceptance stage,and the key of success of crowdsourcing lies in the second stage.On the basis of the empirical study on users' behavior at the second stage,it is believed that user's continuance participation intention is largely influenced by the factors as satisfaction and immersion,and the perceived usefulness has positive impact on satisfaction,while the factors of enjoyment,virtual community sense,and self-affirmation can lead to immersion.
【CateGory Index】: D669.3
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