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《Journal of Dalian University of Technology(Social Sciences)》 2011-01
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Service Quality,Satisfaction and Customer Loyalty:The Mediating Effects of Consumption Emotions

SU Lu-jun,HUANG Fu-cai School of Management,Xiamen University,Xiamen 361005,China  
The purpose of this research is to empirically investigate the determinants of customer loyalty based on the mediating effects of consumption emotions.Using data from a questionnaire survey of Changsha rural visitors and structural equation model,this study shows that there exist three sources of customer loyalty in tourism services: service quality,consumption emotions and customer satisfaction.Consumption emotions have partly mediating effects in service quality on consumer loyalty.Results also suggest that service quality affects satisfaction directly.Additionally,satisfaction has a significant positive impact on intention and word-of-mouth,but a negative impact on search for alternatives.Managerial implications,limitations and future research directions are also suggested.
【Fund】: 教育部人文社会科学研究一般项目(09YJA790069)
【CateGory Index】: F274
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【Citations】
Chinese Journal Full-text Database 1 Hits
1 WANG Xie-ningInstitute of E-Commerce,Dongbei University of Finance and Economics,Dalian 116025,China;Empirical Study of Factors Influencing Consumers' Online Behavior[J];Journal of Dalian University of Technology(Social Sciences);2009-04
【Co-citations】
Chinese Journal Full-text Database 3 Hits
1 WANG Guo-meng,LI Jian-xin,LIAO Shui-xiang,WEN Liang School of Economics and Management,Changsha University of Science and Technology,Changsha 410004,China;Study of the Relationship between Environmental Values and Green Purchasing Behavior:the Mediating Effect of Environmental Attitude[J];Journal of Dalian University of Technology(Social Sciences);2010-04
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