Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Journal of Dalian University of Technology(Social Sciences)》 2011-01
Add to Favorite Get Latest Update

Research on E-shoppers' Decision Psychology in Purchasing Clothes Based on Empirical Analysis

WANG Chong1,2,LIU Jian21.Business School,Huaihai Institute of Technology,Lianyungang 222000,China;2.School of Management,Harbin Institute of Technology,Harbin 150006,China  
Clothing has become one of the most popular merchandises in e-shop.The paper analyses e-shoppers' decision process for understanding the decision psychology of e-shoppers' purchasing clothing.The hypothetical model of e-shoppers' decision psychology in purchasing clothing was proposed,and a quantitative analysis of the hypothetical model was made based on Structure Equation Model.The study,taking clothing merchandise as the angle of view,makes researches on e-shopper's purchase psychology.The result indicates that consumer's economic status,prejudice,perceived risks,brand,and price of clothing are the main factors influencing e-shopper's purchase psychology.Although clothing quality has a certain impact on e-shopper's purchase psychology,the impact is not significant.In addition,e-shopper's perceived risks mainly come from the prestige of the enterprises.
【Fund】: 国家自然科学基金项目(70801022)
【CateGory Index】: F713.55;F724.6;F426.86;F224
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
Chinese Journal Full-text Database 3 Hits
1 YU Dan1,DONG Da-hai1,LIU Rui-ming2,YUAN Yong-dan11.School of Management,Dalian University of Technology,Dalian 116024,China;2.College of Management,University of Massachusetts Boston,Boston,MA 02125,USA;Study of types,resources and their influential factors of perceived risks in purchase online[J];Journal of Dalian University of Technology(Social Sciences);2007-02
2 SONG Xiao-bing,DONG Da-hai,YU Dan,LIU Rui-ming(School of Management,Dalian University of Technology,Dalian 116024,China);Research on antecedents of brand purchase intention based on TRA[J];Journal of Dalian University of Technology(Social Sciences);2007-04
3 LONG Xiao-feng,TIAN Zhi-long(School of Management,Huazhong University of Science and Technology,Wuhan 430074,China);The Consumer Behavior under the Influence of Normative of Rationality[J];Journal of Hunan University(Social Sciences);2010-05
Chinese Journal Full-text Database 6 Hits
1 WANG Yu1,WANG Huan-yu2,TENG Yue-min2,FAN Gao-chao1(1.School of Management,Xi'an Jiaotong University,Xi'an 710049,China;2.School of Management,University of Shanghai for Science and Technology,Shanghai 200093,China);A Review of Online Shopping Consumption Perceived Risk[J];Commercial Research;2009-10
2 LUO Cheng1,2,ZHENG Qing-chang1,3(1.College of Economics and Management,Fujian Agriculture and Forestry University,Fuzhou,Fujian 350002,China;2.Department of Economics and Trade,Jiangxia College,Fuzhou,Fujian 350002,China;3.College of Humanities and Social Sciences,Fujian Agriculture and Forestry University,Fuzhou,Fujian 350002,China);Establishment of the explanatory model on consumers purchase intention regarding safety foods——Qualitative research according to the theory of planned behavior[J];Journal of Fujian Agriculture and Forestry University(Philosophy and Social Sciences);2009-06
3 YI Xue-dong,LIN BoSchool of Management,Dalian University of Technology,Dalian 116024,China;Empirical Study of the Effects of Brand Image on Customer Loyalty[J];Journal of Dalian University of Technology(Social Sciences);2010-03
4 FAN Xiang-qian1,DAI Guo-hai2 (1.School of Business,Nanjing University,Nanjing,Jiangsu 210093,China;2.Nanjing Branch of People's Bank of China,Nanjing,Jiangsu 210008,China);Analysis of Credit Conditions Affecting Consumer Behavior:An Empirical Study Based on Consumption Data of Urban Residents in China from 2002~2009[J];The Theory and Practice of Finance and Economics;2010-06
5 Shi Shuya Xu Jianli;A Practice Research on the Purchase Affection of Vehicle Using TRA Model Based on the Brand Reputation of Original Country[J];Shanghai Auto;2009-10
6 LUO Cheng1,TAI Xiu-jun2,ZHENG Qing-chang3(1.School of Economic and Management,Fujian Agriculture and Forestry University,Fuzhou 350002,China;2.Shanxi Teachers University,Taiyuan 041004,China;3.School of Humanities and Social Science,Fujian Agriculture and Forestry University,Fuzhou 350002,China);An Empirical Study on Mechanism of Consumption Purchase Intention of Safety Food——Findings from Xiamen City[J];Journal of Xi'an Jiaotong University(Social Sciences);2009-06
【Secondary Citations】
Chinese Journal Full-text Database 2 Hits
1 Sun Xiang~ 1,2 Zhang Shuoyang~ 1,2 Chen Yiwen~ 1 Wang Erping~ 1 (~ 1 Institute of Psychology, Chinese Academy of Sciences, Beijing 100101, China) (~ 2 Graduate School, Chinese Academy of Sciences, Beijing 100039, China);The Consumers' Risk Sources and Their Influence in B2C E-Commerce[J];Acta Psychologica Sinica;2006-04
2 Qiu Haixiong & Zhang Yingxiang;A Review of Rational Choice Theory[J];JOURNAL OF SUN YATSEN UNIVERSITY(SOCIAL SCIENCE EDITION);1998-01
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved