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《Journal of Dalian Maritime University(Social Science Edition)》 2002-03
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The influence of China's joining WTO on the Chinese tourist enterprises and their marketing strategies

XUE Qiang (Business College, Dalian Maritime Univ., Dalian 116026, China)  
Discusses in detail the developing opportunities and challenges of domestic tourism industry brought by china's joining WTO. In accordance with the challenges of joining the WTO, the marketing strategies of domestic tourist enterprises are put forward in seven aspects: tourist product mix strategy, the functions of travel industry sites, the developing strategies of service products, brand and product promotion, channels integration, customer relationship marketing and marketing mix. Meanwhile, the construction and management strategies of marketing network of the domestic tourist enterprises are also expounded in the aspects of extensible business entity, virtual marketing network and the establishment of standard management model.
【CateGory Index】: F592.0
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Chinese Journal Full-text Database 4 Hits
1 LUO Qiu-ju ( Tourism Department, Jiangxi University of Finance and Economics, Nanchang 330013, China);Effects of World Mega-Events on Tourism Industry and Enlightenment to China:A Case Study on Olympic Games and World Cup[J];Commercial Research;2003-11
2 YIN Zhao you (College of Continuing Education,Yanshan University,Qinhuangdao 066004,China);Sport Industry in Our Country Will be Faced with Opportunity and Challenge after Entering WTO,and Some Applied Strategies[J];Journal of Hebei Institute of Physical Education;2003-02
3 Yang Peiyu;Studies on sports tourism development of the early 21st century in China[J];Journal of Haidian University;2004-02
4 DAI Guang\|quan, BAO Ji\|gang(Center for Tourism Planning and Research,Zhongshan University,Guangzhou 510275, China);On the Concept,Content and Method of Research on Event and Event Tourism (E & ET) in Western Countries and Its Enlightenment[J];Tourism Tribune;2003-05
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