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《Acta Geographica Sinica》 2018-08
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Analytical framework for touristic motivation of pursuing authentic self in the perspective of existential authenticity

WANG Yali;WANG Chujun;XIANG Xiaohui;ZHOU Yang;NIE Na;WU Ranran;Hunan University of Art and Science College of Resources and Environment and Tourism;Hunan Province Cooperative Innovation Center for The Construction & Development of Dongting Lake Ecological Economic Zone;University of Hokkaido International Media, Communication, and Tourism Studies;  
From the post-modernist perspective, tourists tend to seek for something different,which makes the analysis of individual tourist motivation become the key point for planning and marketing tourism products. The theory of existential authenticity receiving great attention recently, is acknowledged as a suitable approach for analyzing individual tourist motivation.Based on a detailed review on the theory of authenticity, this article pointed out that efforts need to be made when we use existential authenticity to explain touristic motivation. Although in the literature, existential authenticity is connected with concepts like alienation and anxiety to formulate an explanatory mechanism for touristic function and touristic motivation on a comprehensive concept level, effects from various circumstances and environments on alienation, anxiety and authentic self are neglected and the existing mechanism cannot be used to analyze touristic motivation in segmented markets. This article first managed to take the effects from environments, resources and possibilities on self-realizatoin into account when constructing a touristic motivation framework; then it deconstructed the concept of authentic self, and separated out basic types of authentic self and conditions for realizing them;furthermore, it corresponded basic types of alienation with those of anxiety and discussed how tourism can promote the realization of authentic self; eventually, it constructed an analytical framework of tourism motivation which can be used to develop individualized tourism products and direct tourism marketing strategy.
【Fund】: 国家自然科学基金项目(41201297);; 湖南省普通高校教学改革项目(2015-286)~~
【CateGory Index】: F592
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