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《Around Southeast Asia》 2009-11
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Analysis on the Marketing Feasibility of China’s Telecommunications Operators in the ASEAN Market

He Ruo  
In this paper,the feasibility analysis of China’s telecom operators marketing in ASEAN is conducted mainly from the development of ASEAN’s telecom market and two plates of China’s own telecom operators. Of which the first section includes ASEAN’s telecommunication policy and opening-up level of market,developing level of market,competitive situation of operating and developing prediction;The second plate includes the international competitiveness of Chinese telecom operators,capacity of the internal resource and coordination and cooperation. Later from China’s Telecom angles,the SWOT is analyzed and the marketing strategy is explored.
【CateGory Index】: F626
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Chinese Journal Full-text Database 1 Hits
1 Wang Kailiang 1,2,Liang Kun 1,2(1.College of Economics and Management,Chongqing University of Posts and Telecommunications,Chongqing 600045;2.Research Center for Network Society Development,Chongqing University of Posts and Telecommunications,Chongqing 600045);Technological Innovation for Telecommunications Enterprises in China[J];Reformation & Strategy;2009-08
【Secondary Citations】
Chinese Journal Full-text Database 2 Hits
1 Cao Yunhua(Institute of Southeast Asian Studies, Jinan University, Guangzhou 510630, China);Regional Outlook: Southeast Asia in 2007[J];Southeast Asian Studies;2007-02
2 Lin Xixing(Institute of Southeast Asian Studies, Jinan University, Guangzhou 510630, China);Present Politics and Economy in Myanmar[J];Southeast Asian Studies;2007-02
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