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《Computer Knowledge and Technology》 2008-01
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A Customer Classification Based on Association Classification

CHEN Zhen,SHU Jian (Department of University Computer Teaching,Anhui University,Hefei 230039,China)  
With the increasing interest and emphasis on customer demands in electronic commerce,analysis and classification of customer become more and more important. So it is need of a valid method that going to carry on a customer classification. According to the characteristics of the web log,the paper applies the method of classification based on association rules on grouping users. The experiment shows the efficiency of the algorithm and such a customer grouping method should be performed prior to Internet stores as the basis to provide individual service.
【CateGory Index】: TP393.092
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